How to Choose Sticker Materials: The Best Types for Indoor & Outdoor Applications
Summary: Stickers serve as a great marketing tool, so selecting the right material ensures durability, aesthetics and cost-effectiveness. Paper stickers have low durability and aren’t waterproof so they’re best for short-term indoor use. Vinyl stickers are...
What Does the “K” in “CMYK” Mean? Understanding Printing Ink Colours
Summary: The CMYK colour model is essential for printing. It stands for Cyan, Magenta, Yellow and Key. Key is generally a black ink found in the key plate. It contains the most detail and determines the image outcome. It also helps to stabilize darker tones and is...
Guide: Standard Postcard Sizes & How to Choose the Right One in Canada
Summary: Postcard size influences production cost, mailing eligibility, and marketing effectiveness. Smaller formats like 5.5″ × 4.25″ support cost-effective direct mail campaigns, while larger formats increase visual impact and message capacity. Choosing the correct...