Seeing posters everywhere in the downtown core of Canada’s largest cities used to be commonplace. These days, most municipalities have strict rules for where you can attach them, what they’re made of, and when they need to be taken down. In Toronto, for example, posters can only go on the city’s 1,300+ approved structures for the most part, while Halifax caps the size and material to 11×17 on paper. Fines for getting it wrong range from simple warnings to well over $5,000.
Seeing posters everywhere in the downtown core of Canada’s largest cities used to be commonplace. These days, most municipalities have strict rules for where you can attach them, what they’re made of, and when they need to be taken down. In Toronto, for example, posters can only go on the city’s 1,300+ approved structures for the most part, while Halifax caps the size and material to 11×17 on paper. Fines for getting it wrong range from simple warnings to well over $5,000.
Summary: Direct mail continues to be a highly effective marketing tool in Canada. It delivers strong ROI and customer engagement. Canada Post offers several different methods for mailout campaigns, including Addressed Admail, Unaddressed Admail, and Personalized Mail....
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