Seeing posters everywhere in the downtown core of Canada’s largest cities used to be commonplace. These days, most municipalities have strict rules for where you can attach them, what they’re made of, and when they need to be taken down. In Toronto, for example, posters can only go on the city’s 1,300+ approved structures for the most part, while Halifax caps the size and material to 11×17 on paper. Fines for getting it wrong range from simple warnings to well over $5,000.
Seeing posters everywhere in the downtown core of Canada’s largest cities used to be commonplace. These days, most municipalities have strict rules for where you can attach them, what they’re made of, and when they need to be taken down. In Toronto, for example, posters can only go on the city’s 1,300+ approved structures for the most part, while Halifax caps the size and material to 11×17 on paper. Fines for getting it wrong range from simple warnings to well over $5,000.
Summary: Print materials are one of the most effective ways to make your trade show stand out and convert visitors into leads you can follow up with later. For best results, your print stack should include banners with a 3-second headline, brochures people can read in...
Summary: By aligning your printed marketing materials, you’re helping build a cohesive brand identity for your company. Focus on your colour schemes, typography and graphics/logos to leave a powerful and lasting impression on your customers. With business cards, use...
Summary: Business cards offer a tangible representation of your brand, which is why choosing the right size and dimensions allows you to make a strong impression on potential clients or customers. A standard business card size in the U.S. and Canada is 3.5” by 2”, but...
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