Summary:
- Business cards offer a tangible representation of your brand, which is why choosing the right size and dimensions allows you to make a strong impression on potential clients or customers.
- A standard business card size in the U.S. and Canada is 3.5” by 2”, but you can choose custom dimensions to fit your business needs. Some unique options include a square card, a mini card or oversized.
- No matter which dimensions you choose for your business cards, you’ll want to be mindful of your bleed areas and margins, choose a readable font size and maintain visual hierarchy of key elements like your name, title, company and other important details.
- When you’re ready to print your business cards, reach out to our Little Rock experts for professional printing. You can also check out our FAQ section for more information and guidance.
Business cards serve as a cornerstone for professional networking, offering a tangible representation of your brand. To make a strong impression and impact, it’s important to choose the right size and dimensions for your business cards. The right size ensures a balance between visual appeal, readability and practicality while the right dimensions can enhance the design, prevent overcrowding and ensure the card fits neatly into standard card holders or wallets.
Our Little Rock Printing team breaks down what you need to know about different business card sizes and dimensions, so you can have the best print product possible.
Read more:
- How to Design Custom Business Cards in Canva
- What Information Should You Include When Designing a Business Card?

Standard Business Card Sizes by Region
Business card dimensions often vary by region, reflecting local preferences and industry norms. Here are some common sizes:
| Region | Dimensions (Imperial) | Dimensions (Metric) |
| United States/Canada | 3.5″ x 2″ | 88.9 mm x 50.8 mm |
| Europe | 3.35″ x 2.17″ | 85 mm x 55 mm |
| Asia (e.g., Japan) | 3.58″ x 2.17″ | 91 mm x 55 mm |
These sizes allow easy storage in standard card holders and wallets, aligning with global expectations.
Custom Business Card Dimensions
Although standard sizes are recommended for a business card, a card with custom dimensions offers a unique branding opportunity and provides memorable design options. Choose from one of these custom business card dimensions for a design that truly stands out:
Square Cards: Modern and stylish; often sized at 2.5″ x 2.5″ (63.5 mm x 63.5 mm)
Mini Cards: Compact, typically 3.0″ x 1.0″ (76.2 mm x 25.4 mm)
Oversized Cards: Bold and attention-grabbing, such as 3.65″ x 2.25″ (92.7 mm x 57.2 mm)
It’s important to note that custom dimensions may have increased printing costs, potential difficulties storing them and incompatibility with standard holders. No matter which dimensions you choose, you’ll end up with a truly unique product to fit your business needs.
Design Considerations for Different Sizes
There are many different ways to design your business cards, but you should always include these key elements:
- Your Name
- Your Title
- Company Name
- Contact information
- Logo
- Website URL or QR code
To avoid overcrowding, you want to make sure your text and visuals fit properly within your chosen dimensions. Here are some things to consider within your design:
- Bleed Areas and Margins: Include a 0.125″ (3 mm) bleed beyond the card’s edges and maintain a 0.25″ (6 mm) margin for key elements.
- Font Sizes: Use a minimum of 7-8 pt for readability.
- Balance: Maintain visual hierarchy by spacing out text and visuals in a way that’s clear and concise.

Choosing the Right Business Card Size for Your Needs
When trying to decide the optimal size for your business cards, you have many factors to consider. In terms of industry standards, professionals in finance or health care may lean toward a more traditional size, while creative industries might favor a unique shape and/or size.
You’ll also want to consider your target audience and your branding to decide what would resonate more with your demographic. For example, an eco-friendly brand might use compact, recyclable materials and stick with a traditional size for a lower cost. Overall, aligning your size with your brand’s personality is the best way to go.
Printing and Storage Tips for Different Sizes
To ensure the highest-quality print, be sure to use high resolution images and backgrounds (at least 300 dpi) and use materials that are compatible with your design. At Little Rock, we offer 5 different paper types to choose from and an option to add soft touch laminate. If you’re using a non-standard card size, you’ll need to find a card holder or durable case to fit your business cards while maintaining the card’s quality.

Choose Little Rock For Your Business Card Needs
Choosing the right business card size is pivotal for reinforcing your professional image. While standard sizes offer convenience, custom dimensions can make your card memorable. Balance creativity with practicality to craft a business card that enhances your brand and meets your needs.
When you’re ready to print your business cards, reach out to our Little Rock Printing experts. We ensure high-quality results, offer custom order sizes with no minimums and free proofs before submitting your full order. Get started on your business card order today or check out the FAQ section below for more details.
Frequently Asked Questions About Business Card Sizes
What is the Most Popular Size for Business Cards?
The U.S. and Canada standard size for business cards is 3.5″ x 2″ and is the most widely-used globally. It’s designed to fit comfortably in a wallet, similar to a credit card or driver’s license.
What is Considered a Safe Bleed and Margin For a Business Card?
For key elements like text, graphics or logos, include a 0.125″ (3 mm) bleed beyond the card’s edges and maintain a 0.25″ (6 mm) margin. This will ensure your important details aren’t cut off during printing.
Are Custom-Sized Cards More Expensive?
Typically yes, as they often involve higher design and printing costs due to specialized processes. If you’re looking to add something unique to your business card without the extra cost, you may be able to add small customizations like rounded corners for no additional charge.
What Should I Consider When Choosing a Non-Standard Business Card Size?
When choosing your business card size, consider the personality of your brand and how you want to portray yourself to your target audience and demographic. You should also think about how the card will be stored and whether it might be inconveniently large or small for potential customers or clients.
Can You Use Non-Standard Sizes in Card Holders?
Many card holders accommodate slightly varying sizes, but extreme deviations from the industry standard size may require a custom solution.


















































