Summary:
- Business cards offer a tangible, immediate way to represent your company’s brand and style. If designed correctly, it can be a great networking tool that leaves a lasting impression on potential clients or customers.
- Be sure to include the most important details on your business cards: your name, title/role, contact information (email and phone number), company name and website URL. You can also add other unique features like your logo, a tagline and your social media handles.
- Avoid common mistakes like overcrowding the text, using small or distracting fonts and using a cheap printer. Instead, trust Little Rock for professional, high-quality printing.
What Information Should You Include When Designing a Business Card?
If you’re wanting to make a lasting impression on potential clients or customers, you’ll need to create an eye-catching business card. Even in today’s digital age, a well-designed business card is vital for networking. It offers a tangible, immediate way to show off your company’s brand and style. Plus, it’s a physical reminder of your face-to-face interaction—something you can’t achieve with virtual connections.
So what information should you include on your business card? Beyond your company details, a well-designed business card allows you to make a statement about your personality, values and more. Let’s dive into everything you should know about designing your business card.
Need other print marketing essentials? Check these out:
Core Details
No matter how you choose to design your business card, it’s important to keep the contact details clear and easy to read. You want to make sure your design is eye-catching and impactful, while also including important information like:
- Your name (should be prominent)
- Your job title/role
- Your contact details (email and phone number)
- Company name
- Company or personal website URL
Accessibility is crucial for ensuring the recipient can easily follow up with you. If you’re missing any important details it can result in missed opportunities.
Branding Elements
Your business card should visually align with your brand identity and match other branding materials like your website or other printed products. This reinforces brand recognition and creates a cohesive image across all platforms. Here’s how to implement this into your business cards:
Logo: Include your company logo, but don’t let it dominate the design.
Brand Colours: Use colours that reflect your brand. Subtle accents or a clean background with splashes of your brand’s colour palette work well.
Tagline/Slogan: If your brand has a catchy tagline, include it—but keep it concise. Consider putting it at the bottom of your business card or on the back so it’s not stealing focus from your core details.
Additional Features
Depending on your industry and audience, you could add unique features to set your business card apart. These extras should enhance your business card’s usability, so avoid overloading your card with too much information. Check out these quick ideas on how to add relevance to your business cards:
QR Codes: Direct people to your website, LinkedIn profile or portfolio with a scannable QR code. This is a great way to show your potential clients or customers a broad view of your company’s offerings.
Social Media Handles: Add them if they’re relevant to your work, but limit them to 1–3 platforms to avoid clutter.
Creative Elements:
- Mini Portfolios: If you’re in a creative role like a photographer or artist, showcase a small selection of your work on the back of your business card.
- Appointment Slots: Useful for service-based businesses, these can make the card functional and engaging.
Common Mistakes to Avoid
We’ve briefly mentioned a few things to consider when designing your business card, but here are a few additional tips:
- Avoid overcrowding. Leave enough white space for the card to look clean and professional.
- Choose legible, easy-to-read fonts that align with your brand’s personality. Avoid overly decorative or small text.
- Skip the DIY approach—your business cards will be handed out to many people, so you want to choose a professional company like Little Rock to handle your printing. We use high-quality printers so that your business cards are printed with vibrant colours and a polished finish. We also offer a number of customizations for your business cards including 5 paper types, the option to laminate and more.
Print Your Business Cards with Little Rock
A business card is more than just a contact medium; it’s a reflection of your brand and professionalism. Investing in thoughtful design and including the right information will ensure your card leaves a lasting impression on potential clients or customers. If you’re ready to bring your design to life, check out our business cards page or contact a Little Rock Printing expert for more information.
