Prompts for Print Design: How to Get Better Results
Summary: To get better results from AI when you are designing for print, write prompts that clearly define the format (type of product), size or aspect ratio, layout, structure, preferred fonts and hex colours. Tools like ChatGPT, Midjourney, Ideogram, Leonardo, and...
Using Bumper Stickers to Build Local Brands
Summary: Bumper stickers are one of the most cost-effective ways for local businesses to raise brand awareness. They work best when handed out to customers who are willing to display them on their vehicles, which can generate thousands of impressions over time for as...
Making Marketing Materials Do More with Augmented Reality Experiences
Summary: QR codes, NFC stickers, and AR image recognition platforms make it possible to turn printed materials into links that launch digital experiences. When customers or guests scan the code, tap the tag, or point their smartphone camera at the trigger, they are...