These Print Materials Have the Best ROI for Businesses & Here’s Why
Summary: Postcards, business cards, brochures, and signage deliver the strongest returns in print marketing across most Canadian industries. For postcards and brochures, direct mail can lead to response rates of up to 4.7% or more if your business is highly localized....
How Print-Ready Are You? A Self-Audit Tool for Designers & Marketing Teams
Summary: Design files are considered “print-ready” when they’re correctly formatted for digital, direct-to-substrate, flatbed, or offset printing. Designers and marketing teams should design in CMYK color mode, not RGB, and ensure the resolution of...
Don’t Fix, Prevent! How to Avoid Faded Printing, Scratches, & Water Damage
Summary: The best way to prevent faded inks, scratches, and water damage on prints is to choose the best material for the job in the first place. Durable substrates like PVC, coroplast, and polypropylene offer built-in moisture and UV resistance. Gloss and matte...