Using Bumper Stickers to Build Local Brands
Summary: Bumper stickers are one of the most cost-effective ways for local businesses to raise brand awareness. They work best when handed out to customers who are willing to display them on their vehicles, which can generate thousands of impressions over time for as...
Making Marketing Materials Do More with Augmented Reality Experiences
Summary: QR codes, NFC stickers, and AR image recognition platforms make it possible to turn printed materials into links that launch digital experiences. When customers or guests scan the code, tap the tag, or point their smartphone camera at the trigger, they are...
These Print Materials Have the Best ROI for Businesses & Here’s Why
Summary: Postcards, business cards, brochures, and signage deliver the strongest returns in print marketing across most Canadian industries. For postcards and brochures, direct mail can lead to response rates of up to 4.7% or more if your business is highly localized....