How to Build a Brand Kit for Your Print Materials in Canva

Summary:

• A strong brand kit can help you create a cohesive experience across all print materials for your business. With a Canva Pro, Teams or Enterprise account, you can easily upload your logos, brand colours and custom fonts to your brand kit. 
• To apply consistency across your brand templates, use brand hub tools like “Styles” to apply your saved brand colours and fonts. Use the primary brand colour in headers or borders and keep consistent layout and spacing across designs.
• When designing core print products, like business cards, letterheads and envelopes, follow each product’s design recommendations for the best possible quality. Focus on the sizing, spacing and must-have details that should be included on each piece.
• Keep your Canva files in folders to ensure all your assets are together. When it’s time to export, be sure to download a PDF Print, crop marks and bleeds and choose CMYK colours. Submit to Little Rock for professional printing or request a free proof before you order.

Read More: Create A Cohesive Branding Identity By Matching Business Cards, Brochures & Stationery

Creating cohesive and professional print materials starts with a strong brand kit. Whether you’re designing business cards, letterheads or envelopes, consistency is key to building brand recognition and trust. Canva makes it easy to create a complete brand kit that can be used across all your print materials.

Our Little Rock Printing experts walk you through how to build a brand kit in Canva, apply it consistently to your designs and manage your files for print-friendly use. Let’s get started!

See Also:

• Brochures
• Flyers

Brand Kit Basics

Your brand kit is your centralized hub for all things branding—it’s a collection of graphics, colour schemes and more that align to your brand’s personality. It’s easy to set one up in Canva, but you do need a Canva Pro, Teams or Enterprise account.

Getting Started

1. From the homepage side panel, select “Brand”.
2. On the Brand Kit tab, select “+ Add New”.
3. Name your brand kit.
4. Upload your brand logos, colour palette and fonts. (We’ll break these categories down below.)
5. You can also create branded templates so that you can easily design your most important print products or digital assets.

Uploading Your Logos

1. On the Canva homepage, click “Brand”, then “Brand Kit” in the left-hand menu. If you have multiple brand kits, select the one you want to edit.
2. Under the “Logos” section, click “+ Add New” or drag and drop your logo files. Canva supports PNG, JPEG and SVG formats.
3. Click “Upload Logos”.

Adding Brand Colours

1. On the brand kit page, locate the “Brand Colours” section.
2. Click “Add a Colour” and enter the hex codes of your primary and secondary colours. Stick to 3–5 main colours for consistency. Use shades or tints for visual variety while staying on-brand.

Uploading Custom Fonts

1. On the brand kit page, scroll to the “Brand Fonts” section.
2. Click “Upload a Font” and choose your custom font files (TTF, OTF or WOFF).
3. You can also select a text style. From the dropdown, select a font and size and make it bold or italic.
4. Be sure to follow these common typography guidelines:

• Headings: Your boldest and most distinct font.
• Subheadings: A more neutral complement to the header.
• Body text: Simple and readable, especially for small print.

Applying Consistency Across Templates

Once your brand kit is set up, you can apply it to all your print materials—automatically or manually. Here are some ways to ensure consistency across your brand templates.

Use the Brand Hub Tools

When designing a new document, click “Styles” on the left toolbar to apply your saved brand colours and fonts. Brand templates in Canva Pro also let you replace default assets with your uploaded brand elements with just one click.

Typography Best Practices

• Use consistent heading sizes and alignments across templates.
• Stick to the same font pairings for every print material.
• Avoid over-styling, like excessive bold, italics or all-caps, that disrupts visual harmony.

Colour Usage Guidelines

• Primary brand colour: key elements like headers or borders.
• Secondary or accent colours: supports the design without overpowering it.
• Maintain high contrast for readability.

Layout and Spacing

It’s also important to keep margins and padding consistent across all templates. Logos, contact details and taglines should appear in predictable positions across designs.

Designing Core Materials in Canva

When designing your print products, each print product has specific design recommendations to consider—whether it’s the sizing, spacing or must-have information to include.

Business Cards

• Keep it simple: Logo, name, title and essential contact info.
• Use both sides: One side for branding (logo, tagline) and the other for contact info.
• Stick to standard size (3.5 x 2 inches or 1050 x 600 pixels in Canva).

Read More: What Information Should You Include When Designing a Business Card?

Letterheads

• Place your logo at the top left or centered in the header.
• Include company name, address, phone and website in the footer.
• Use your brand fonts for the body and heading styles.

Envelopes

• Include your return address in the top-left corner.
• Use your logo and brand colours subtly—don’t clutter.
• Match the envelope style with your letterhead and business card for a polished look.

Read More: A Step-By-Step Guide to Designing and Printing Branded Envelopes

File Management: Organizing and Exporting Print Designs

Once you’ve put your brand kit to use, it’s time to get your designs ready for export. Use folders to group your assets together by theme like business materials, marketing collateral or event branding. Simply click “Projects” and then “+ New Folder”. Rename your files with a clear title so you can find it easily.

When your design is ready:

1. Click “Share” in the top right corner, then “Download”.
2. Choose the “PDF Print” format from the file type dropdown options.
3. Check “Crop marks and bleed” (important for printers).
4. Select “CMYK” under the colour profile.
5. Click “Download” and your design should be in your Downloads folder.

It’s important to back up your designs in both an editable version (in Canva) and as a final PDF version. Be sure to rename your files to something beyond the default “untitled design”.

To keep your company’s designs on-brand, designers can share brand kits with the whole organization. This feature is available for Canva Enterprise and Canva for Districts.

1. From the homepage side panel, select “Brand”, then select the “Brand Kit” tab.
2. Select “More” on the brand kit you want to share.
3. Select “Share” and in the dropdown, select the organization. A pop-up will appear.
4. Read the pop-up and select “Share”.

Trust Little Rock With Your Print Materials

Building a brand kit in Canva isn’t just about uploading a few colours and fonts—it’s about creating a foundation for consistent, professional design across every piece of print material your company uses. Canva makes it easier than ever to design, apply and export print assets that are both eye-catching and on-brand.

When you’re ready to export your designs and start printing, rely on the Little Rock team to provide high-quality print products with every project. If you’re not sure how your design will translate to print, request a free proof at checkout with the code “FREEPROOF”. Contact a Little Rock Printing expert with any questions about your order or any of our services or products.