Summary:
- Printed calendars are an affordable way to promote your business, plus it allows you to extend your reach with your customers.
- With a printed calendar, you can promote your business by including your company’s branding and imagery, engaging with the community, offering special promotions and more.
One of the longest-running staples in promotional marketing is a printed calendar. It allows businesses to stay in front of their customers year-round and has high impact with a low cost.
See also:
- Using Canva to Design Your Own Calendar
- Every Date You Need to Include When Printing a Custom Calendar in Canada
While other printed promotional items are quickly discarded, a well-designed calendar is both functional and visually appealing. At Little Rock, we offer a variety of affordable binding options and premium paper types with our custom printed calendars, so you can get a one-of-a-kind product.
Need ideas on how to promote your business with a printed calendar? Here are six cost-effective ways to get you started.
Branded Calendars
An easy way to promote your company with a printed calendar is through branding. You’ll want to customize the printed calendars with your business name, logo and contact information. Using your brand colors will also help reinforce brand identity. When you’re designing your calendar, keep these tips in mind for an effective design:
- Keep it simple and professional. Avoid cluttering the design with too much information—a clean layout with your logo, website and phone number is enough.
- Highlight key dates. A printed calendar is a great opportunity to mark important sale dates or product launches for the customer to know about.
- Use high-quality images. If your business relies on visuals, like real estate or photography, showcase your work by using hi-res images for each month.
Community Engagement
Another great way to promote your business is to partner with local events and businesses to feature on your calendar. This is a great way to really resonate with your community and increase relevance.
There are two ways to enhance community engagement with your calendar:
- Include advertisements or highlight other local businesses in exchange for them distributing your calendar.
- Include local events, such as festivals or farmers markets, on the calendar dates so it’s more useful to your customers.
Customer Appreciation
Speaking of customers, show your appreciation for your loyal customers and top clients by creating a printed calendar as a gift. This will help strengthen your relationship with existing clients and it’s a really nice gesture.
For an extra-personal touch, add personalization to the calendar by including their name or a special note on the calendar. You can also include a special discount code or offer that’s only available to these calendar customers.
Seasonal Promotions
Beyond offering a one-time special discount or offer within the calendar, you can also highlight any seasonal promotions happening in various months. These promotions, especially around the holidays, make the offers more appealing and timely. Plus, it can help drive traffic and sales during specific periods.
Social Media Integration
Social media is key for many businesses, so it only makes sense to combine traditional printed materials with online marketing. By integrating social media into your printed calendar, you’ll be able to increase your reach and your online engagement. Here are some easy ways you can incorporate social media into your calendar:
- Add QR codes. These QR codes can link to your social media profiles, your website or a special promotions landing page.
- Photo sharing. Encourage customers to take photos of their calendars and share them on social media. You can also offer incentives like discounts or giveaways for participation.
Cost-Effective Printing Options
To maximize your return on investment with your printed calendars, it’s essential to keep printing costs low without compromising quality. Here are a few things to consider when choosing an affordable printing service:
- Bulk printing. Ordering your printed calendars in bulk often comes with significant discounts, reducing the cost per calendar.
- Early bird discounts. Many printing services offer early bird discounts, so plan ahead and order your calendars well before the end of the year.
- Paper and printing options. Opt for standard paper and ink options, as specialty materials can significantly increase costs. At Little Rock, we offer two binding options and various paper options for both the cover and inside paper.
Choose Little Rock For Your Printed Calendars
Printed calendars are a versatile and affordable option for promoting your business. By implementing these cost-effective strategies, you can increase brand visibility, engage with your community and foster customer loyalty year-round. Whether you’re a small business looking to make a big impact or an established company wanting to maintain a presence in your customer’s homes and offices, printed calendars offer a proven method of keeping your brand top of mind.
At Little Rock Printing, we’re ready to bring all your printing essentials, like printed calendars, to life. When you’re ready to get started, contact the Little Rock Printing experts here.
